Mercedes-Benz retained its 8th place in the Best Global Brands 2022 ranking and its market value increased by 10%. Mercedes-Benz is the only European brand in the Top 10 and the highest ranked premium brand in the top 10.

The “Best Global Brands” ranking is carried out annually by the renowned American brand consultancy Interbrand and since 2018 Mercedes has been ranked 8th in this hierarchy.

Mercedes kept its 8th place in 2022 and the brand’s market value increased by 10% to USD 56.103 billion. This proves that Mercedes’ strategy is the right one.
In 2021, Mercedes-Benz spun off its Daimler Truck division and this year refocused its electrification strategy from “Electric First” to “Electric Only” . Mercedes intends to sell only electric cars from 2030 where market conditions allow.

At the same time, the increase in brand value can also be explained by the reorientation towards the luxury segments Mercedes-AMG, Mercedes-Maybach and G-Class and their electrification.

Mercedes-Benz’s main rivals, BMW and Audi, rank 13th and 46th respectively. Tesla, whose models compete with some Mercedes-Benz electric models, also climbed to 12th place. Porsche is only 53rd with $13.504 billion while Lexus is not in the top 100.

Here are the top 10 brands in 2022
1.  Apple.                 482.215 billion USD      +18%
2. Microsoft            278.288 billion USD      +32%
3. Amazon              274.819 billion USD      +10%
4. Google                251.751 billion USD      +28%
5. Samsung            87.689  billion USD      +17%
6 . Toyota               59.757 billion USD        +10%
7. Coca-Cola          57.535 billion USD         0%
8. Mercedes-Benz 56.103 billion USD        +10%
9. Disney                 50.325 billion USD
10. Nike                  50.289 billion USD
11. McDonald’s      48,647 billion USD
12. Tesla                  48,002 billion USD
13 BMW                   46,331 billion USD
14. Louis Vuitton   44,508 billion USD
16. Instagram         36.516 billion USD
17. Facebook          34,538 billion USD
21 Adobe                 30,660 billion USD
25 Youtube             24,268 billion USD
26. Honda              22,837 billion USD
28. Ikea                   21,928 billion USD
34. Allianz              18,694 billion USD
35. Hyundai          17,314 billion USD
46 Audi                   14,976 billion USD





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Clarence Choe