A Vogue cover like no other, literally.
On Sunday, Drake and 21 Savage teased on Instagram that they would be on the cover of the next issue of the iconic magazine, but as it turns out it was all just clever marketing.
As seen in the original post, the alleged cover featured Drake standing next to 21 Savage, whose hand was covering his face.
“Thanks @voguemagazine and Anna Wintour for the love and support on this historic moment,” they wrote in the caption.
According to Rap-Up, Drake’s PR team would be in select spots in New York on Monday handing out copies of the new issue.
Vogue had not officially announced the cover, and soon it was revealed why: the magazine was fake.
Rolling Stone journalist Simon Vozick-Levinson managed to get hold of a copy of the magazine that was distributed, revealing on Twitter that it was in fact just a photoshopped version of Vogue‘s October issue, featuring promo art for Drake and 21 Savage’s upcoming album Her Loss.
a street teamer just handed me a copy of this. it’s not a real magazine – it’s a photoshopped version of Vogue’s October issue with a bunch of promo art for 21 and Drake’s new album. pretty funny stunt. https://t.co/RJ8587nD5H pic.twitter.com/SeTD5Ozsh5
— Simon Vozick-Levinson (@simonwilliam) October 31, 2022
It is not clear whether Vogue was aware of the stunt, or gave their permission.
The current issue of the magazine, which debuted in September, features Jennifer Lawrence on the cover.
Jennifer Lawrence graces the cover of Vogue. pic.twitter.com/7uESKJWkN2
— Pop Base (@PopBase) September 6, 2022
Her Loss, which is being released this Friday, Nov. 4, was originally set for release on Oct. 28, but was delayed due to producer Noah “40” Shebib catching COVID.